HELM Launches Anchor: A New Global Brand for Bareboat & Skippered Yacht Charters

HELM has announced the official launch of its new brand, Anchor, dedicated to delivering exceptional bareboat and skippered yacht charters worldwide.

The brand made its debut at the Southampton International Boat Show, marking a major step in HELM’s mission to make yacht chartering more accessible, flexible, and enjoyable for all. Created to meet the growing demand for stress-free charter holidays, Anchor caters to both seasoned sailors seeking bareboat adventures and newcomers looking for the guidance of an experienced skipper. With a curated fleet of modern monohulls, catamarans, and motor yachts, Anchor will offer tailor-made itineraries in some of the world’s most sought-after sailing destinations, from the Mediterranean to the Caribbean.

“We’re thrilled to introduce Anchor as part of the HELM family,” said Simon Morgan, co-founder at HELM. “Anchor represents freedom, choice, and the simple joy of being on the water. Whether you’re an experienced sailor or stepping aboard for the first time, Anchor makes it easy to discover unforgettable sailing adventures with confidence.”

HELM’s other co-founder, Peter Harrison-Hill, reflected on the company’s journey: “When we set HELM up 10 years ago as two blokes with a bank loan and a spare bedroom, we could never have imagined this moment – offices in Australia, a team of 25, and over 2,000 charters this year alone. As we’ve grown, we realised the importance of focus. The launch of Anchor gives us the ability to better serve bareboat and skippered clients with dedicated expertise, while HELM continues to grow in the crewed charter market. Ultimately, it’s about offering every client—whether bareboat, skippered, or crewed—the very best service, anywhere in the world.”

Anchor at a glance:

• Dedicated brokers – experts with first-hand knowledge of fleets and destinations.
• Handpicked yachts – the best boats at the best price across global sailing hubs.
• Trusted support – backed by HELM’s experienced operations team and resources.

Anchor’s brokerage team will be led by Kasia Harris, a yachting expert with over 15 years in the yacht charter industry and a proven track record of working with leading brokerages.

“We’ve known Kasia for a long time, even before HELM began,” added Morgan. “Her expertise and strong relationships with fleet operators and shipyards give Anchor a real advantage. We’re delighted she’s leading the team.”