Sea-Doo has announced its one-year partnership with Senna Brand, a global company created by the Senna family to perpetuate the legacy and values of the three-time Formula 1 world champion across generations.
Together, Sea-Doo and Senna Brand have created a limited edition, top-of-the-line personal watercraft, that pays tribute to the relentless pursuit of excellence and courage that defined the career of Brazilian legend Ayrton Senna.
The limited edition Sea-Doo RXP-X Senna 350 will provide riders the opportunity to experience the thrill of venturing beyond the shoreline with the spirit of a legend, endless power and exclusivity. Sea-Doo chose the RXP-X platform for this collaboration because of its performance which blends perfectly with Senna’s champion legacy.
“The RXP-X has always represented the pinnacle of personal watercraft performance, and partnering with Senna Brand elevates that standard to an entirely new level,” said James Heintz, Director, Global Product Strategy, Sea-Doo & Vehicle Connectivity at BRP. “This is more than a watercraft – it’s a tribute to a champion whose bold, individual spirit proved that true greatness comes from having the courage to trust your instincts, explore beyond the expected, and do more with every moment.”
“Ayrton Senna never accepted limits – he was driven by a desire to inspire others to go beyond what they believed possible,” said Bruno Senna, nephew of Ayrton Senna and Ambassador of Senna Brand. “Every partnership we build carries the responsibility to translate Ayrton’s values into relevant experiences. Sea-Doo embraced that from day one, combining performance with passion. We are proud to see his legacy continue to inspire a new generation on the water.”
The partnership between Sea-Doo and Senna Brand has created a unique opportunity to highlight the RXP-X Senna 350 as the flagship model. This unit debuts Sea-Doo’s all-new and most powerful personal watercraft factory engine, the Rotax 1630 ACE. It delivers 350 horsepower and a 15 percent faster 0-100 km/h (0-60 mph) acceleration compared to previous models.
To capture the same relentless pursuit of excellence, the RXP-X Senna 350 features exclusive Ayrton Senna-inspired branding such as:
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- Integrated Signature & Championships: Ayrton Senna’s iconic signature is laser-integrated into the craft, alongside recognition of his three world championship victories.
- Senna Inspired Quotes: Two inspirational quotes “Seek your truth” and “Born to win” are inscribed around the unit, representing the mindset that has inspired generations to pursue excellence with courage, authenticity and determination
- Matching Passenger Seat: A coordinating passenger seat is included, allowing friends and family to ride together.
- Senna-Branded Protective Cover: A custom Senna-branded cover is included to protect and showcase the craft when not in use.
- Numbered Tribute Plate: A numbered plate bearing 1991 pays homage to Ayrton’s final World’s Championship.
- Helmet-Matched Colorway: Through a highly exclusive coloration process, the RXP-X Senna 350 was meticulously designed to mirror Senna’s original racing helmet, ensuring an authentic and visually stunning tribute.
The RXP-X Senna 350 is a limited and exclusive production run of 1,991 unique personal watercraft worldwide, available for pre-order as of now.
For more information, please visit Sea-Doo’s personal watercrafts.
