May is Skin Cancer Awareness Month and LifeJacket Skin Protection® is calling on all outdoor enthusiasts, especially boaters, to protect their skin from harmful UV exposure. Our skin serves as the body’s first line of defence, making skin protection crucial for overall health and wellbeing.

LifeJacket was established by three friends whose lives were deeply impacted by cancer, with one of the founders diagnosed in his thirties, despite maintaining a healthy lifestyle. This personal experience ignited a passion and inspired the creation of a brand whose vision seeks to change attitudes and behaviours towards skin protection, to improve skin health and, ultimately, reduce the incidence of skin cancer.

The statistics are sobering: skin cancer rates in the UK have doubled since the 1990s, with projections indicating they will double again by 2040. Men are nearly twice as likely to die from skin cancer as women. Astonishingly, data reveals that only 3% of men use an SPF moisturiser daily, while women are more than twice as likely as men to prioritise daily UV protection year-round.

With a comprehensive range of high performance sunscreens, moisturisers and UPF 50+ technical wear, LifeJacket Skin Protection develops, manufactures and distributes its products in Britain. Trusted by professional athletes, sports teams, the military and outdoor enthusiasts alike, they are scientifically developed and rigorously tested to provide robust protection against UV damage and other environmental stressors.

Boaters are especially at risk due to prolonged exposure to intense UV rays reflected off the water. To spread this important message and heighten understanding, LifeJacket is reaching out to the extensive marine community. Firm support comes from John Hibbard, CEO of Gill Marine, who emphasises the critical need for skin protection among boaters:

“As sailors, we’re naturally exposed to increased levels of UV throughout the year. This year, to raise awareness of the importance of protecting your skin whilst out on the water, we’re thrilled to partner with LifeJacket. Their mission to stop the increase in skin cancer by getting people to protect their skin every day is one we fully support. We’ll be posting content throughout the month with practical tips and advice to protect your skin on the water all year round, whatever the weather.”

LifeJacket are solid advocates for proactive skin health, educating people about skin science and sun exposure, reshaping daily practices, and providing effective ways to help prevent skin cancer with every product they create. But their commitment extends beyond protection; it’s about empowering consumers to enjoy every minute of their active outdoor lifestyle with confidence, knowing they are taking steps to safeguard their long-term health.

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