British Motor Yacht Show: A Resounding Success

The 11th British Motor Yacht Show, which ended on 19 May, proved to be a resounding success with a record number of exhibitors, boats, and attendees.

Event organisers, Fairline, Premier Marinas, Princess Motor Yachts and Sunseeker have confirmed its return on 15 – 18 May 2025, with an opportunity for exhibitors to secure early bird booking prices to be part of next year’s show.

Held at Premier’s Swanwick Marina in Hampshire, the annual event brings the world’s most prestigious motor yachts to the south coast. This year saw an impressive line-up of over 80 boats from more than 50 renowned brands, led by the show’s partners Fairline, Sunseeker and Princess Motor Yachts.

Each brand showcased their latest models, attracting a discerning audience of motor yacht enthusiasts and potential buyers. The show saw the British premiere of the Axopar XC 29 and the Pardo GT 52, alongside the show debut of several other leading brands including innovative, hydro-electric motor boat pioneer Candela, sustainably made Virtue Yachts, Spanish boatbuilder Rodman, cutting-edge adventure boat brand XO Crossover, and luxury Italian yacht brand Sanlorenzo UK.

As well as unparalleled access to over 80 vessels, ranging from luxury motor yachts and versatile picnic boats from brands such as Hinckley and DALE Motor Boats, to weekenders ideal for coastal escapades from Saxdor, Sea Ray and Windy, guests were also able to take advantage of a wealth of expert boat advice available throughout the four days. In particular, show sponsors CGI Finance and Sevenstar Yacht Transport were on hand to provide professional guidance on financing options and transportation needs.

Roger Lipman of Princess Motor Yacht Sales said: “The British Motor Yacht Show continues to go from strength to strength. We are delighted to showcase the epitome of luxury yacht manufacturing at our home marina, offering an exclusive look at our latest models.”

James Barke, Managing Director of, representing Fairline Yachts at the show with Approved Boats, highlighted the success of the event: “This year’s British Motor Yacht Show has been incredibly successful. We’ve received fantastic feedback and sales from customers especially on the new Fairline Squadron 58 and Targa 40. It’s always a pleasure to be part of such a well-organised and prestigious event.”

Christopher Head, Sunseeker London Group Sales Director, emphasised their pride in participating: “It was a privilege to showcase seven of our vessels at the show and to meet several new customers. The enthusiasm and interest from attendees was wonderful to witness. We already look forward to next year!”

Graham Bristowe, Marina Manager at Premier Marinas Swanwick, said: “We are proud to have hosted our largest show to date, welcoming so many British and international boat brands to Swanwick Marina. It was wonderful to see the marina bustling with serious motor boat enthusiasts engaging with exhibitors and enjoying the vibrant atmosphere. We are excited to announce early bird booking opportunities for exhibitors for the 2025 show.”

Mark your calendars for the British Motor Yacht Show 2025, taking place from 15-18 May. For the latest information and early registration, visit

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