Get ready for an incredible boating adventure – BoatLife

For a fabulous experience, tailored to the boating lifestyle, BoatLife 2024 – Powered by Suzuki returns bigger and better to the NEC, Birmingham from 15 – 18 February.

This epic show promises to be a superb event with more than 125 exhibitors and 200+ boats on display, hand in hand with an inclusive atmosphere, dedicated zones, themed days, live stage guests and so much more.

With no other boat show under one roof quite like it, this event appeals to outdoor lovers, activity seekers, wildlife supporters, water enthusiasts and beyond. No matter if you are a seasoned sailor or a curious newcomer dipping your toes in the water, BoatLife 2024 has something for everyone with an array of 125+ exhibitors covering a vast range, from luxurious powerboats to kayaks, green tech to river cruisers.

Feel free to wander at leisure, hop on board and, most importantly, ask questions. The knowledgeable exhibitors are there to offer guidance towards making the best choices for your marine lifestyle. Whether you are a family introducing the kids to paddleboarding or a fishing enthusiast seeking the latest innovations, BoatLife is all about making sure everyone is able to enjoy the wonderful world of activities on the water.

Setting the tone is headline sponsor Suzuki, alongside powerboats from top brands and companies including Grandezza, Moomba, Supra, Quicksilver, Axopar and Cobalt plus The Wolf Rock Boat Company exhibiting an extensive line-up.

Equally, the versatile RIB market is well catered for, with a fantastic range of models including Ocean, Rebel, Gala and Grand on show. Exciting debuts and launches are on the cards, with the majority of boats ideal for sub-40ft boaters, including many trailerable options. This the perfect opportunity for visitors to ask questions and explore options across experience levels, within a relaxed, pressure-free environment.

Introduced last year, fitting in perfectly with the motor boat and RIB sector, the dedicated Angling Zone is a paradise for fishing enthusiasts providing a comprehensive hub where visitors can soak up the vibe, gain advice and explore the latest innovations in gear and techniques. As a unique platform for anglers of all levels, from novices to pros, it brings together a shared passion, with renowned ambassadors from the angling world, such as The Fish Locker, Shaky Angler, Squidward 3 and Will Parkinson, on hand to give valuable insights.

Further inspiration comes from a wide range of exhibitors and service providers covering every aspect of marine angling requirements such as On-Top Angling, Suzuki Fishing GB and Inflatable Boat Fishing.

The popular Inland Zone is a unique chance to explore the wonderful waterways world where freedom and nature blend effortlessly. Showcasing a remarkable selection of 18+ boats, cruisers and narrowboats will be experts from Collingwood, Tingdene Marina, Bray Marine Sales, Lakeland Leisure plus ABNB Brokerage to name but a few, along with holiday opportunities from ABC Leisure.

There is a chance to step on board and experience a taste of the lifestyle this sector provides, with a charming glimpse into the relaxed feeling inland cruising brings, for both experienced boaters and newcomers alike. Friendly ambassadors such as Adam Lind – Floating Home, Elizabeth Earle – Earlewrites and David Johns – Cruising the Cut, will be on hand to meet, greet and chat.

If you are looking for a hub of activity, the indoor Activity Pool is the place where visitors can enjoy plenty of laughter plus the thrill of trying something new. There is a great programme of kayaking and paddleboarding demonstrations by industry professionals from Rockley Watersports plus free ‘have-a-go’ sessions for everyone.

Equipment will be provided by North Sands and Riber ensuring top-quality products and safety at all times. What sets this area apart is the opportunity to actively participate, feeling the exhilaration and embracing new skills. Always popular amongst families, this is a place where lasting memories are created and often a love of watersports is born.

Once again the Live Stage is the heart of the show; a central hotspot set against the atmospheric backdrop of pristine vessels. New this year are themed days further elevating the overall experience, with specific days highlighting innovation, wellness, discovery and sustainability. Expect a fascinating line-up of speakers with names such as Matt Connor, award-winning watersports cameraman, marine adventurer Ken Fowler, record-holding Atlantic rower Jasmine Harrison and Conrad Humphreys, round the world yachtsman.

In addition, new features also include cooking demos from The Rustic Chef and a fashion show from brands with Pelagic Sales Network to add a touch of marine style.

Beyond the boats being exhibited, BoatLife is also a treasure trove of nautical equipment and accessories with a marketplace where exhibitors showcase the latest gear, clothing and gadgets to enhance the boating experience, including companies such as SeaDek, Engines Plus, Mactra Marine, SBS Trailers, Beta Marine and Isotherm. The exhibitor list is jam packed with brands from electric propulsion to the delights of Mermaid Gin.

Take advantage of various show offers and competitions as many exhibitors provide exclusive discounts and promotions during the event.

Ultimately BoatLife 2024 is a celebration of community and adventure, where boats are the star of the show and you can connect with like-minded individuals who share the same love for life on the water. With brands, experts, ambassadors and activities, this really is a UK boating event like no other.

See you at BoatLife 2024!

Get your ticket here: – and, as a great half-term opportunity, take advantage of the fact that children under 16 go free. Exclusive ticket discount code for AAS readers! Simply use the code ATS saving £3 on advance entry tickets purchased online. Get yours for £12!

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