RibRide Adventure Tours, one of the UK’s largest boat tour operators, has selected Honda Marine as its outboard partner of choice to underpin the company’s next stage of growth.
Founded in 2005 by Phil Scott and Tom Ashwell, RibRide has grown from a single boat operation into an award-winning attraction, carrying over 20,000 passengers a year on adventure tours across the Menai Strait and Anglesey. The company also runs the Marine School, an RYA training school, and the Marine Club, a private members’ boating club, and is the UK’s biggest EFoiling school.
As part of its fleet expansion, RibRide has introduced twin Honda BF350 V8 outboards to power its new TITUS 10.5 RIB “Explorer 2”, built by UK BLS Marine Group. The stylish BF350 was engineered to deliver maximum power and best-in-class fuel efficiency from a compact 5-litre V8.
For RibRide, the benefits go beyond raw performance. The BF350’s quiet, low-vibration running gives skippers a calmer working environment from the aft helm position, while its handling characteristics deliver a softer, more stable ride for passengers, even in challenging conditions.
Phil Scott, Founder of RibRide, said: “RibRide is focused on the highest standards of product, professionalism and passenger experience. To truly deliver on this promise, we need equipment we can trust to deliver. Whether it’s a customer’s dream voyage, a trainee’s first day on the water, or a skipper navigating gnarly tidal overfalls, Honda provides the power to make this possible.”
Joanne Beattie, Honda Marine UK, said: “Delivering unforgettable adventures on water is central to Honda Marine’s philosophy, which is why we are proud to support the team at RibRide in creating exceptional experiences for their passengers. We look forward to building on this successful partnership and supporting their continued growth, fleet expansion, and training aspirations for many years to come.”
The partnership also reflects a shared commitment to sustainable, responsible boating in the sensitive coastal waters of North Wales. The BF350’s fuel efficiency helps reduce emissions and consumption, while its quiet operation limits noise in populated stretches of the Menai Strait, supporting RibRide’s ongoing work with environmental and industry bodies, including the Maritime and Coastguard Agency.
Honda Marine’s support extends into training and reliability too, with fast parts procurement and product expertise helping keep RibRide’s fleet on the water year-round, including through the winter months.
Based at Porth Daniel, Menai Bridge, RibRide is home to a small, highly professional team dedicated to giving visitors safe, memorable experiences on the water — from exhilarating high-speed rides to gentle wildlife-watching trips.
Visit www.ribride.co.uk and www.honda.co.uk/marine for more information.
