D-Marin has identified a structural shift in cruising behaviour, as modern boaters increasingly move away from single-base sailing and embrace more flexible, multi-destination itineraries.
Year on year, total boat nights across D-Marin marinas have increased by 49 per cent. The number of unique boats visiting multiple D-Marin destinations has risen by 28 per cent since 2023, while overall visits are up by 41 per cent.
Together, these figures reflect more than growth alone. They point to a change in mindset: boaters are seeking greater mobility, adaptability and the freedom to design journeys that span multiple destinations within a single trip.
Recognising the growing desire for more flexible cruising, D-Marin launched its Happy Berth Days programme nearly a decade ago, enabling annual berth holders to explore multiple destinations across the group. Over the years, the initiative has seen steady adoption, with participation accelerating since 2023 as cruising patterns have become more dynamic and multi-destination itineraries increasingly popular.
Rather than treating a marina as a static home port, customers are increasingly viewing it as part of a broader cruising journey combining destinations and extending time on the water.
Giorgio Arpresani, a lifelong sailor from Porto Mirabello and captain of the catamaran NANA BLU, reflects this approach.
“I don’t really have a favourite destination for me, it’s enough just setting sail, leaving the harbour behind and feeling the wind as I head out to sea. The journey itself is what matters most. Having the possibility to include different D-Marin marinas in my route makes it easier to shape longer journeys and adjust plans along the way. Programmes like Happy Berth Days support that flexibility and make it simpler to think beyond a single home base. But what truly makes the difference for me is the atmosphere. Beyond the technical excellence, safety, services and organisation Porto Mirabello has become much more than just a berth. After two years, it feels like home.”
Dean Smith, Chief Commercial Officer at D-Marin, said: “What we are observing is not simply increased activity, but a clear evolution in cruising patterns. Boaters are planning more fluid routes and engaging with several D-Marin marinas during a single journey. Happy Berth Days was developed in response to this shift, enabling greater flexibility while ensuring consistent quality and standards across our marinas. The continued growth confirms that customers value experiences that combine freedom of movement with reliability and service excellence.”
