PSA Prime Marine is set to return to the Southampton International Boat Show in 2025 for the third consecutive year. This year promises to be its most exciting showcase yet, with the unveiling of a new collaboration with Cerashield, a global leader in surface protection technologies for the marine industry.
For yacht owners across the Solent and beyond, PSA Prime Marine has built a reputation for delivering exceptional service standards with a focus on trust, accountability, and environmental responsibility. The company specialises in maintaining, refitting, and managing yachts to the very highest standard, offering owners both value for money and complete peace of mind.
The 2025 show marks the launch of an integral collaboration between PSA Prime Marine and Cerashield, whose innovative coatings and surface protection solutions are transforming the way yachts are cared for worldwide. By combining PSA Prime Marine’s expertise in yacht care and project management with Cerashield’s advanced technology, yacht owners will now have access to a comprehensive package that not only improves aesthetics and performance but also extends the lifespan of their vessels.
Cerashield’s products are designed to reduce the need for repeated polishing, waxing, and recoating They save owners both time and money, while reducing the environmental impact of traditional maintenance practices. This is a natural fit with PSA Prime Marine’s philosophy of providing practical, sustainable and cost-effective solutions to its discerning client base.
“Our collaboration with Cerashield represents a real step forward in how we can help our clients protect and enjoy their yachts,” said Su Stirling, Co-Director of PSA Prime Marine. “These coatings provide long-term benefits in terms of protection, efficiency, and environmental responsibility, and we’re delighted to be showcasing this innovation at the show.”
Her Co-Director, Pete Stirling, added: “We’ve always looked for ways to add value for our clients, and this collaboration is exactly that. Combining our expertise in managing complex projects with Cerashield’s proven technology means yacht owners will benefit from a service that is both innovative and reliable.”
To celebrate the collaboration, PSA Prime Marine and Cerashield will host an exclusive drinks and canapés reception at the PSA Prime Marine stand (H360) during the event on Friday 19 September from 4pm-6pm. This event will give visitors the chance to hear more about why PSA Prime Marine chose to collaborate with Cerashield and learn how their products are already making an impact in the superyacht industry. For anyone unfamiliar with Cerashield, it will enable them to better understand how the solutions can be tailored for yachts of all sizes. It will also provide a relaxed setting for yacht owners and industry professionals to network and share experiences.
In addition, visitors to their stand can enter a prize draw to win a luxury hamper filled with fine wine and a selection of premium yacht maintenance products.
Throughout the 10-day show, the PSA Prime Marine team will be on hand to discuss their comprehensive range of services, which include planned and preventative maintenance programmes, emergency repair services, full yacht refits and bespoke yacht management solutions.
The company’s ability to manage everything from routine upkeep to complex refits makes them a trusted partner for owners who value both reliability and innovation. With their headquarters based on the South Coast, they are ideally placed to serve the busy Solent sailing grounds while also managing projects across the UK and internationally.
“This show has always been an important date in our calendar,” added Su Stirling. “It allows us to connect directly with owners and industry colleagues, share our expertise, and demonstrate how we’re pushing standards forward in yacht maintenance and management. Collaborating with Cerashield feels like a new chapter, and one we’re very proud to be writing.”
GET YOUR TICKETS NOW!
You can use discount code AASSIBS2025 to buy a ticket for any day of the Southampton International Boat Show for just £24. Book tickets, and find out more: www.southamptonboatshow.com.
The Southampton International Boat Show takes place from 19–28 September. Tickets for the event start at £29 (concessions from just £23), children aged 15 and under enter for free with an adult.
Whether you’re a seasoned sailor looking to improve your skills, a family in search of new adventures, or just dipping your toes into the boating lifestyle, book your tickets to the Southampton International Boat Show now and secure your spot at the UK’s biggest celebration of boating and water sports.
