Yamaha Motor Europe and Ribcraft UK & Europe Forge Strategic 5-Year Partnership

September 2025 sees the start of a new collaboration between Yamaha Motor Europe and Ribcraft UK & Europe. The two companies have signed a five-year agreement, with automatic renewal, that secures Yamaha as an approved supplier of rigging solutions across the Ribcraft portfolio.

Under the terms of the partnership, Ribcraft boats can be Empowered By Yamaha and feature Yamaha outboard engines supported by a complete suite of Yamaha rigging — including Helm Master EX rigging, gauges and controls.

Ribcraft, renowned for its tactical boats serving professional operators such as police and military forces, is also expanding its footprint into the leisure market. The partnership with Yamaha is designed to strengthen Ribcraft’s presence across both segments. While this is a Yamaha Motor Europe partnership, Ribcraft RHIBs will be purchased directly by Yamaha distributors as required, ensuring efficient supply and flexibility to meet customer demand.

Fabrice Lacoume, Marine Director at Yamaha Motor Europe, said: “We are proud to welcome Ribcraft into our growing portfolio of strategic partners that are Empowered By Yamaha. Their reputation for building rugged, high-quality boats for both professional and leisure users makes them an ideal match for Yamaha. By providing complete rigging and power solutions, we are confident that this collaboration will deliver exceptional value to our customers and support long-term growth for both brands.” 

 

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