Following a year defined by significant product innovation and growth from the Sanlorenzo shipyard, Sanlorenzo Yachts UK has announced plans to open a landmark showroom on Park Lane, Mayfair in early 2026.
Bringing one of the world’s most established yacht builders to Central London for the first time, this strategic move reflects Sanlorenzo Yachts UK’s continued confidence in the UK market and highlights London’s enduring status as a global nexus for luxury goods and experiences. In recent years, the company has seen a strong increase in demand from clients seeking a truly bespoke approach to yacht design and ownership.
“The opening of our London showroom marks a natural progression in our business growth strategy,” says Nick Hatfield, Managing Director of Sanlorenzo Yachts UK. “Reinforcing our commitment to our UK clientele, it places the brand firmly at the heart of one of the world’s most influential luxury hubs and allows prospective owners – and those new to yachting – to begin their Sanlorenzo journey without leaving the capital.”
The new Park Lane showroom will serve as a central client hub for UK-based owners. Designed as a boutique consultation space, it will offer a refined environment where clients can explore the Sanlorenzo and Bluegame (a brand of Sanlorenzo) ranges, review design concepts, and receive expert advice on ownership, build and charter.
“Charter remains a vital part of our strategy, providing a gateway for those new to yachting,” explains Hatfield. “Discerning individuals are moving away from conventional luxury travel and seeking experiences entirely on their own terms. Through Sanlorenzo’s charter fleet, clients can enjoy personalised itineraries, exceptional service, and complete privacy – offering an authentic introduction to the brand and, for many, the first step towards ownership.”
Founded in 1958 in Tuscany, Italy, Sanlorenzo has evolved to become one of the most respected and forward-thinking shipyards in the world. Under the leadership of Executive Chairman Massimo Perotti, the company has achieved two decades of sustained growth and leads the industry in design, engineering, and sustainability.
Sanlorenzo’s global order book continues to grow, driven by strong demand and the shipyard’s unwavering commitment to providing clients with a yacht-building experience unlike any other.
Hatfield concludes: “With the new Park Lane showroom opening in 2026, complementing our existing base in Swanwick, Southampton, Sanlorenzo Yachts UK is well positioned for continued growth and success in the years ahead.”
Sanlorenzo Yachts UK is part of the Ancasta Group.
