With just 50 days to go, the British Motor Yacht Show 2026 is shaping up to be one of its most compelling editions yet, with a growing line-up of new exhibitors and returning industry leaders – reinforcing its reputation as the UK’s most focused showcase for serious motor yacht buyers.
Taking place from 14 – 17 May at Premier Marinas’ Swanwick Marina on the River Hamble, the appointment-led show continues to prioritise quality over scale – bringing together a carefully curated selection of brands, boats and expertise designed for those actively looking to buy.
British excellence leads the line-up
British boatbuilding is once again front and centre at the 2026 show, led by founding partners Fairline, Princess and Sunseeker, whose continued presence defines the calibre and direction of the event.
This year, Fairline will showcase the latest evolution of its acclaimed Targa range, including the Targa 47 GT and Targa 50 Edition – both new for 2026 – underlining the brand’s resurgence and ongoing commitment to performance, design and craftsmanship.
They are joined by fellow founding partners Princess and Sunseeker, whose combined presence ensures the very best of British yachting remains central to the show. Princess will present a selection from its sought-after flybridge and V Class ranges, while Sunseeker will return with a significant showcase, with full details to be announced in the coming weeks.
A deeper, more diverse line-up for 2026
Alongside these industry leaders, the 2026 edition brings together an expanded mix of brands, offering buyers a broader and more considered range of options across the market. Returning exhibitors continue to invest in the show with strong multi-brand displays. Ancasta will once again present one of the most comprehensive line-ups, spanning Beneteau, Bluegame, Prestige and Protector – reflecting both the strength of its portfolio and the importance of the show within the buyer journey.
Highlights include the award-winning Absolute 52 Fly, alongside the Fleming 55, Van den Hoven Voyager 56, Galeon 560 Fly, Pardo 38, Azimut Fly 68, Bavaria SR41 and Jeanneau Merry Fisher 795 – creating a well-balanced and highly focused showcase.
Returning exhibitor Vortec Marine will also mark its 20th anniversary, celebrating two decades as a trusted name within the British marine industry. As the UK’s exclusive dealer for Viggo and the driving force behind the distinctive Rib-X Solus tenders, their presence adds further depth to the show and provides a fitting moment of recognition within this year’s line-up.
New additions and standout debuts
A number of new exhibitors join the line-up for 2026, further strengthening the show’s breadth and appeal. Brands including Marex, Targa, Sasga, Viggo, Haines and Interboat will all be represented, bringing fresh perspectives and a diverse mix of European craftsmanship and design to the marina.
Alongside these new additions, returning exhibitors continue to evolve their presence at the show. Cockwells, returns with the Duchy Sport 25 – a new model for 2026 and a significant development for the range as the first trailable, outboard-powered Duchy, offering a new level of flexibility within this much-admired British brand.
Ashore – a curated showcase of expertise and ownership
Beyond the pontoons, the British Motor Yacht Show brings together a carefully selected collection of marine specialists and premium brands, allowing visitors to explore every aspect of yacht ownership in one place. Led by show sponsors CGI Finance and Pelican Insured, alongside founding partner and host Premier Marinas, the ashore experience connects visitors with expertise across finance, insurance, berthing and ongoing yacht management.
Premier Marinas, which now owns and operates more than 15 locations across the south coast, underpins the show with its deep operational knowledge and reputation as one of the UK’s leading marina groups, with Premier Swanwick widely recognised as its flagship location for motor yachts.
Specialists including Nautafix Global, Maritime Yacht Services, Global Marine, Knight Marine and Atlantis Marine Power offer insight into maintenance, engineering and aftercare, while brands such as Aquadeck, Permateek and Elite Teak showcase the latest in decking innovation and onboard finishes.
Elsewhere, Williams Jet Tenders ensures yachts are equipped to the highest standard, while lifestyle and design-led brands, including Meridien Modena Ferrari and newcomer Silwy UK, add a broader dimension to the ownership experience.
Together, the ashore line-up reinforces the show’s role not just as a place to view boats, but as a destination to understand the full journey into yacht ownership.
A more personal way to buy
The British Motor Yacht Show is designed to offer a more personal and considered buying environment – one that reflects how modern buyers research and make decisions. With so much of the early journey now taking place online through reviews and virtual tours, the show provides a rare opportunity to step aboard, experience the boats first-hand and have in-depth conversations with the people behind them.
It is this combination – informed buyers and meaningful, unhurried interactions – that continues to define the show’s appeal for both visitors and exhibitors alike.
Graham Bristowe, General Manager of Premier Marinas Swanwick, said: “What makes the British Motor Yacht Show stand out is its focus. It’s not about scale for the sake of it, it’s about bringing together the right brands, boats and audience. The continued growth in both returning exhibitors and new names joining the show reflects the strength of that approach.”
For more information and to register, visit: www.britishmotoryachtshow.com
