Inspiration Marine Group has announced the addition of SARGO Boats to their brand portfolio for the UK, Channel Islands, Isle of Man and Ireland.
The Finnish-built range of offshore-capable motorboats are renowned for their uncompromising solidity, safety and confident seakeeping. The appointment ensures that SARGO owners and future buyers will continue to be supported by an experienced and well-established UK team. It also expands the Group’s portfolio and reinforces its commitment to representing premium global brands in the UK.
This transition has been shaped in close collaboration with SARGO Finland and the current UK representatives, Tina and Richard Poulson, who will remain involved in SARGO UK during the transition period, including at the forthcoming BOOT Düsseldorf Boat Show. Their years of work supporting the brand in the UK have created a strong foundation for this next phase and both will remain involved throughout a defined transition period.
This approach ensures that owners continue to receive the same personalised support they know, supported by the reassurance of a long-term UK partner with established service and aftersales capability. They also benefit from the broader capability and long-term stability that Inspiration Marine brings through its dedicated Aftersales and Service Team, Brokerage Team and its network of offices – including expanded support in Scotland.
For SARGO owners, the move provides long-term confidence that the brand will continue to be represented with the care, expertise and stability it deserves.
“We are incredibly proud to welcome SARGO into the Inspiration Marine family. Their brand embodies everything we value – quality, integrity and a genuine commitment to the owner experience. Our goal is to build on the excellent foundation created by Tina and Richard, supporting existing owners while opening new opportunities for the brand across the UK” – James Stone, Director, Inspiration Marine Group
“We are delighted that Inspiration Marine will help lead the development of SARGO in the UK and further support the success of the brand. Their service capability and customer-first approach make them the ideal team to continue supporting SARGO owners. We look forward to working closely with them throughout the transition.” – Tina Poulson
