Princess Yachts is launching the industry’s first fully immersive 3D configurator, a groundbreaking digital innovation set to transform the yacht commissioning experience.
The new tool will debut for clients to experience first-hand at the Cannes Yachting Festival and Monaco Yacht Show this September before it is rolled out at Princess Yachts’ headquarters and throughout its global distributors.
Designed to showcase both creative possibility and technical precision, owners and prospective buyers will be able to explore and refine their yacht in a fully interactive environment. The configurator allows clients to walk through configurable layouts spanning every deck, tailoring each area to suit their lifestyle. Every detail can be customised, from timber finishes and complementary colour palettes to exterior paint in both Standalone and Azure sprays. Owners can also choose from a range of interior and exterior lighting schemes, bringing their personal vision of life on board to vivid reality with every detail considered.
The configurator goes beyond static design with a suite of dynamic animat ions designed to showcase their yacht. Seven distinct sequences allow clients to experience the yacht as though they were already on board, controlling every area from the bathing platform submerging into the sea to the rise and activation of the saloon television. Each movement transforms design into lifestyle, allowing clients to imagine every moment of life on board.
Every configuration is placed within a beautifully rendered environment that frames the yacht in context, whet her viewed in real time or as part of a cinematic presentation. Owners can even generate a bespoke movie of their configuration, showcasing their choices of layout, finishes and features in striking visual detail.
This initiative reflects Princess Yachts’ dedication to innovation and to elevating the ownership journey. By combining luxury craftsmanship with cutting-edge digital technology, the brand continues to set new standards in the yacht industry, making the design process as engaging and personal as the finished product itself.
Will Green, CEO of Princess Yachts, said: “The launch of our immersive 3 D configurator marks a major milestone not only for Princess but for the yacht industry as a whole. For the first time, clients can step inside a fully interactive representation of their yacht, tailoring every detail to their vision. It is an inspiring, engaging, and enjoyable way to explore their yacht as they commission it and reflects our dedication to innovation, personalisation, and creating experiences that are as unique as our yachts.”
The new 3D configurator will make its live debut at Princess Yachts’ stand at the Cannes Yacht ing Festival at Vieux Port, Jetée 114 and the Monaco Yacht Show on stand J01 (QUAI JARLAN).
