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Sun Sail

Proud to be British - July 2014

latest_issueEarlier this month, AAS was delighted to attend the launch of Ben Ainslie’s America’s Cup bid, and we found ourselves feeling very proud to be British.

Not just the big man himself, but every member of Ainslie’s team exuded an unmistakable air of passion and professionalism, and the day left no-one in doubt that if Britain is to see the ‘Auld Mug’ back on these shores again, Sir Ben will be the one to make that happen.

Sparks from the launch have already flown far and ignited excitement amongst sailing fans, the marine industry and the general public. Certainly, Portsmouth is in for an exciting few years should the Ben Ainslie Racing Team HQ get the funding needed to set up there. The possibility of hosting an America’s Cup World Series event here in the UK, too, is welcome news.

If we thought Ben has done wonders for the profile of our sport here in the UK in the past, it’ll be sent off the scale in the three-year run up to AC35. Ben’s bid is far more than just a campaign to win the oldest trophy in sporting history; it is a unique and unrivalled PR boost for the sport, the industry and the country. No wonder then that key supporters, Sir Charles Dunstone and Sir Keith Mills were - in their own words - already on the phone to Ben before the champagne spray had dried off him as he lifted the trophy in San Francisco.

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